➡ Make a copy of this template in the top right corner & hit “duplicate”
<aside> Welcome to your Cult Clarity Dashboard!
Before your brand can have a strong visual identity, it needs a clear meaning.
We often tend to start at the opposite end by making a statement → defining what it means. With this guide, you’ll define descriptors and their meaning FIRST, before writing your statement.
This guide walks you through the same foundational thinking we use in the 1:1 Mood Board Workshop inside Microbrandism.
By the end, you’ll:
→ Gain a nuanced understanding of your dream client’s desires
→ Have a set of brand words that clearly communicate your cult ethos
→ Create an Anchor Statement to be used as a filter for design & messaging decisions
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→ Move through each step in order
→ Use the examples provided as reference
→ Be as specific as possible—depth is key
You can use the Cult Clarity Companion, a Custom GPT that I’ve trained to help you work through the prompts.
→ Chat to the Cult Clarity Companion GPT
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https://www.loom.com/share/ece65266e8054da79b2e7989ef10af85?sid=1b43d957-0d07-4456-8572-9718d3f2a5cd
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Hey, I’m Kim (they/them),
I’m a strategist + designer, I help professional creatives pivot into their dream audiences with Cult Of You brands.
Join my newsletter The Petri Dish 🧫 →
In Microbrandism you’ll show up unmasked with a brand that invites perfect-fit clients wherever you want them.
**Get the scoop on Microbrandism**
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