➡ Make a copy of this template in the top right corner & hit “duplicate”

HEY, FUTURE CULT LEADER 🫀

<aside> Welcome to your Cult Clarity Dashboard!

Before your brand can have a strong visual identity, it needs a clear meaning.

We often tend to start at the opposite end by making a statement → defining what it means. With this guide, you’ll define descriptors and their meaning FIRST, before writing your statement.

By the end, you’ll:

→ Gain a nuanced understanding of your dream client’s desires

→ Have a set of brand words that clearly communicate your cult ethos

→ Create an Anchor Statement to be used as a filter for design & messaging decisions

</aside>

HOW-TO-USE 🔧

<aside>

→ Move through each step in order

→ Use the examples provided as reference

→ Be as specific as possible—depth is key

</aside>

WHO DIS? 👼

<aside> 🩸

Hey, I’m Kim (they/them),

I’m a Brand Cult Leader, helping creatives build belief-systems around their businesses that their audiences worship.

Your business is a cult & you are its leader!

Join my newsletter CHARISMATIC LEADER →

Follow me on Threads →

</aside>

Cult Clarity Guide

<aside>

© 2026 OINOPO STUDIO | ALL RIGHTS RESERVED

All pages on this Notion Page are Intellectual Property of Oinopo Studio for your individual use only.

Any sharing, redistribution, or reselling is strictly prohibited.

</aside>